Nowadays we live in the century of technological advancement which is constantly changing our life forever. Even 40 years ago, the idea of promoting a brand was confined only to the printed media, newsletters such as email and flyers and broadcast ads. But just 20 years ago after the launch of Facebook, the world saw the vast powerful potential of social media as a strong tool for digital marketing. The access to social media only augmented the targeted audience of the different brands which get recognition globally.
The idea of a brand is more than what the logo looks like or what colors it takes in into it and obviously way greater than what a single cover photo can tell. A brand is responsible for representing the idea that it wants its customer to feel and it is established by making a direct profound approach through all ties and interactions they got with your brand. In order to successfully do some branding on various social medias, here are some tips we swear by.
Although there are way too many minute details to work out for a basic branding, you want to be certain about possessing a steady collection of logos, bio, color palette, handle, and the boilerplate.
Some companies like to make variations in their styling of the logo slightly among different networks in order to fit right into the permitted photo space as well as the specificity of the audience. Whichever changes you want to make here, you need to be sure about your profiles and it always should maintain a common pattern so that your target audience may readily recognize it as your brand. And we will help you reach that goal.
Extension of the visual aspect of your branding is important as you have to ensure that the same fonts and colors gets reflected in the images you give, videos and graphics. When someone attends your page on Instagram, you need to consider if the filter or pop of color is apparent to them immediately.
You must write out a guide for your visual brand that include fonts, how to use them and colors. You can also produce graphic templates for the type of announcement that goes on a daily basis like announcement of a brand-new product. You should also introduce photos and videos that makes your brand look very aesthetic along with the appropriate color choices. The posts should appear very spontaneously into each other.
We know all these information can prove to be extremely overwhelming and that is where we come in. We will keep everything in mind for you and will help manage your brand awareness like never before.